It sad to see they've moved away from focusing on producing artists but maybe they feel like it's not sustainable for them anymore? They're certainly not the same company they were 20 years ago. Reading their fiscal year financial report, it seems they are indeed making quite a bit of money from YouTube, digital sales, and LINE Music, as well as licensing deals with anime/movies. So it kind of didn't surprise me when Sony was passing them up in spades in the 2010s.īut they still have licensing deals with international labels, Disney, and other companies they have a financial stake and investments in, those are probably what's keeping them afloat. While other companies were looking into Korean and international markets, Avex seemed like they wanted to maintain the course (in my experience, typically Japanese). The name has the meaning of 'challenging everything' or 'against all odds', and the group is marketed by their label as a 'super performance unit'. I've worked with Avex for an international marketing project before and they seemed to be very staunch on doing business like they were king of the hill, like they were in the 90's and 2000's. AAA (pronounced Triple A also an acronym for Attack All Around) are a 5-member Japanese pop group signed to the label Avex Trax which debuted in September of 2005.
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